What to do in Digital Marketing ?

What to do in Digital Marketing

What is Digital Marketing and why is digital marketing growing so much nowadays?

We also call digital marketing online marketing, digital marketing is such an online marketing technique through which we promote our business and services online through the Internet and in any other digital way. In digital marketing, we not only promote our product and business through email and social media, but in this we can also promote our product and business in the form of web based advertising and text, multimedia messages.

How Digital Marketing is different from Traditional Marketing?

If you are thinking that why digital marketing is different from traditional marketing, then in digital marketing where we promote our product and business or services through internet, if we do traditional marketing which we can also call offline marketing. In this marketing, we convey the information of our product, business and services to the people through offline medium such as through a magazine, newspaper, pamphlets. In digital marketing, we can see all the information of our product, that is to say, we can see our audience, and how many people have reached our product and how many people have seen it whereas in traditional marketing this is not the case. In traditional marketing, we do not have such means by which we will be able to see how many people have reached the information of our product. In Traditional Marketing we do one way communication but in digital marketing we do two way communications.

Techniques of digital marketing that you should know

By the way, digital marketing is a very big field, there will be a lot of demand for digital marketing in the coming future and nowadays everyone is presenting themselves in the digital platform, digital marketing is increasing day by day because nowadays people spend most of their time in social media platform. They are spending time on platforms like social media, so that people keep getting to know about the updates of new things.

Here we are going to tell you some important strategies of digital marketing, which you can understand in detail.

We will discuss in detail about the methods of digital marketing, so let's start.

1. Search Engine Optimization -

Search Engine Optimization is a process in which we get our particular keywords to rank on the Google search page, so that if the user searches the related keywords from our website and blog, then it will appear on Google's search engine.

There are two types of basic SEO first are on page SEO and second is Off Page SEO. First of all, we will talk about the on page SEO and know what happens and why it is important for our website and blog ?, so let’s start

What is on page SEO and why it is important for our website or blog?

On-page SEO is a process that we do inside our website and blog and it is the exact opposite of off page SEO, in on page SEO we take care of what changes should be done inside our website and blog so that search engines And the user can understand it right, which leads to the improvement of our site.

There are some techniques of on page so that we should do inside our website.

1.    Page Title

2.    Meta Description

3.    Page Speed

4.    Alt Tag

5.    Keyword Optimization

6.    Internal link

What is off Page SEO and why should we do this?

Off page SEO is a process that we do outside our website, that is to say, here we use some such techniques which increase our page authority and domain authority, so that our chance rank in search engine so there are more to do.  There are some techniques of off page SEO that we should do outside our website.

1. Directory Submission

2. Social Bookmarking Submission

3. Article Submission

4. Blog Submission

5. Guest Posting Submission

6. Press Release Submission

7. RSS Feed Submission

8. Classified Submission

9. Web 2.0 Submission

10. Forum Posting Submission

What is Technical SEO?

Technical SEO is the part of SEO which improves the technical part of our website and increases the ranking of the website. We can improve search engine ranking by solving technical issues in our website.

Some of the important techniques of technical SEO are given below that you should know about them.

1.    Apply SSL Certificate for your website

2.    Create XML Sitemap and Submit it

3.    Robots.txt file

4.    Decreases Site Load time(Desktop and Mobile)

5.    Canonical Tags

2. Social Media Marketing and all we need to know about it

Social media marketing is also a part of digital marketing in which we can use some social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube to reach the brand of our business to the people and increase the sales. In social media marketing, you can bring sales for your product and business in many ways by taking your customers or say organic and paid way, you can bring sales through Facebook Ads, Twitter Ads and Linked In Ads, if you Looking for the best digital marketing company that takes your business from zero level to high level, then you can visit the website by clicking on the link given above.

3. Search Engine Marketing –

In search engine marketing, we bring traffic to the website in a paid way and increase sales for our business; we do search engine marketing through Google Ads, which we also call PPC.

In Google Ads, we choose some specific keywords which our users search more, then advertisers bid on that keyword which we call bid strategy, when the user clicks on that ads, a certain cost is paid by the advertiser, Which we call CPC (Cost Per Click).

In Google Ads, we can run many types of ads like search ads, display ads, video ads, shopping ads, etc.

4. Email Marketing –

Email marketing also plays a very important role in digital marketing; you can also promote your product and business with email marketing. In email marketing, you can send emails to your customers in a good way and attract them about your brand,

For email marketing you can use some software like Mailchimp, Hubspot, Drip.

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