Google Ads Marketing - Capacious Technologies

We have a very old and deep relationship with advertising. Earlier, only used to see and hear Ads on TV and Radio and used to shop only under their influence and today when the whole market is going online, we have started seeing Ads on big platforms like Google and YouTube. As TV has been a popular medium for Ads. Similarly, Google is a very popular medium of today's time, where a large number of people visit and in such a situation, if ads are run on Google Ads, then they reach a lot of people. Those who run their products through Google Ads, but we customers also keep getting the latest information about new products which have a great impact on our shopping. In such a situation, knowing about Google Ads will prove to be interesting.

What is Google Ads:-

Google Ads, formerly known as Google Ad Words. Google's online paid advertising program, through which its products and services can be exposed to such audiences who are interested in these products and services. For this, in this program of Google ads, you will get the facility to create online ads.

Google ads Platform is based on Pay per Click Advertising and which means that whenever a visitor clicks on your placed ads, then you have to pay. Google ads consist of two networks, the Search Network and the Display Network.

Search networks are a group of search related websites where your ads can appear. When you advertise on the search network, your ads may appear in the search results of Google sites like Map, Shopping, and Google Images and also on partner websites of Google Search.

Text ads, dynamic search aids, and call-only ads appear on the Search Network. You can see these aids on the search result page with Ads or ads level and in Google's partner website these aids appear as - Ads by Google.

Now talking further about Display Network ads, these are a group of more than two million websites, videos and applications where your ads can appear. Like on website, YouTube, Gmail and application.

Google ads that appear on the Display Network can be text, video, images, anything. This also includes remarketing and banner ads.

Why is Google ads important? -

Now the question is why only Google Ads? Now think for yourself that the most popular search engine is Google. That is, most people visit here and the more people, the more the target audience's potential and the more the target audience, the more chances of getting business. And then Google has controlled almost 90 percent of the search market and it gets about 5.4 billion searches every day.

In such a situation, running ads in Google through Google Ads will have the advantage that when your target customer searches on Google Search or Google Map for such products or services that you provide, then your product ads will appear on the search engine result page. In such a situation, that customer will click on your ads and there will be more chances that they will become interested in your product.

If you start an Ads campaign on Google Ads, then you will be able to show those ads on YouTube, Blogger and Google Display Network. That is, by using Google ads, your business will get access to a very large area and it will be very easy to make profit. Now these questions are also important that who can use Google Ads.

So see if you are a businessman and want to promote your product and services that too on your own terms. That is, by selecting the budget timing and target customer, then Google ads are for you only.

The special thing in this is that whatever the size of your business and how many resources you have; you can run your ads campaign accordingly.

Those is whether business is small or big, Google ads are for everyone and if you are a You Tuber and want to reach your content to as many people as possible, then you can also run ads campaign on Google ads.

If you want to know that my product is good, then why should I place ads, then the answer is that even if your product is of high quality, but it will have to be delivered to the customer and ads will reach your product to more and more customers.

What is Content and Types of Content in Digital Marketing ?

How Businesses will Benefit From Using Google Ads ?- 

So you should know that Google Ads is a very big platform that will reach your business very far through advertising. These are extremely flexible platforms that are suitable for all types and sizes of organizations.

In this, you can easily customize your campaign and set the location to any of Google Search, Google Maps and YouTube according to the device.

You can also set your budget and set limits in it. Google ads are easier and faster than SEO, through this you can build brand awareness. Also you can earn more conversions. Google ads will bring a lot of more suitable traffic to your ads and you will get high returns by investing on this platform because on Google ads you have to pay only for those ads on which people click.

All this is needed for the promotion of a business that more and more people see the ads of that business and buy that product and services, and all this is done very easily through Google ads.

Difference between Google Ad sense and Google Ad words ? - 

Google ads are for the advertiser and Google ad sense is for the publisher. That is, if you are an advertiser and want to reach the ads of your product to the audience of the large group, then you have to use Google Ads while you are a publisher then you will use Ad sense.

Publisher means people who have their own website and YouTube channel on which they keep posting regular content. Such people sell ads space on this platform for which they are paid. Ads of other businesses are run on their platform.

You should also know that through ads campaign you can promote your products and services on such a large network of Google. This includes search results, websites, videos, maps, mobile apps and shopping listings. In this, you will choose the campaign type according to your marketing goals, brand strategy and budget. Which in search campaign you will use text ads in search results and in video campaign you will advertise YouTube video ads.

To create your first Google Ads campaign, you should also know the types of ads campaigns available on Google Ads.

Search Campaign - Through this you can run text ads on the search result.

Display Campaigns - Image ads are run on the website on this type of campaign.

Video Campaign - By choosing this campaign type, you will be able to run video ads on YouTube.

Shopping Campaign - With the help of this type of campaign, you can do product listing on Google.

App Campaign - With this campaign you can promote your app on many channels.

Know the process of Google Ads Campaign ?- 

For this you have to sign in to Google Ads account and select the new campaign.

After this, you have to select the goal for your campaign. Like sales, leads, or website traffic. If you want, you can create campaign without gall.

In the next step, you have to select your campaign type. This campaign type will determine the online places where customers can see your ads.

After selecting the campaign type, you have to name your campaign. After this, you have to choose the network for your ads like search network, display network.

You can also choose both of these networks. After this, you can select the location where you want to show your ads like All Countries and Territories. Or India, United States

In this you can also mention Proper City. After selecting the location, now you have to choose the target language for the ads campaign like Hindi, English.

After this you have to choose the audience in your campaign.

In the next step you have to set up the daily budget and bidding

After this you will be able to include ads extension and after doing all this you have to click on save and continue.

In the next step you have to select the ad group.

After this you have to add keywords and click on Save and Continue.

After doing this, you will have to create your ad, in which you will fill the details like headline and description of the ads. And then click on Save and Continue.

By confirming the payment info in the last step, you will create your first Google ads campaign.

How Does Google ads work? -

Google ads work on the auction system, you must have seen the auction of a house in the movies like ten crore, ten crore and ten crore two. In this way the auction is completed and the name of the highest bidder becomes that house. There is just such a system of Google ads.

How many types of competition are there on the same type of ad pattern, who is setting the bid and what is the quality score. The ad is run by checking all these criteria. And the higher the bit amount and the higher the quality score, the better the ads position. Ads position i.e. ads rank.

This means that together your bid and quality score will be the number at which your ads will appear in the search and you also know that the ads which are at the top get the most clicks and as far as the quality score is concerned. So these are Google ratings, in which the relevance and quality of your PPC ads and keywords are measured, and in this way the ads of the advertisers who are in the forefront by clearing all these conditions in high competition appear first. In this way the visits and clicks on it are also more and the profit to that business is also there.

But if we talk about the cost of Google ads, then how much will be the cost of your Google ads, it will determine on the competition of your industry and keywords. Apart from this, factors like your geographic location and the quality of your ads campaign will also affect it.

Although there is no minimum investment required running a Google Ads campaign, but if you really want to get good results from your ads then you should set a good daily budget. You can start and stop these ads anytime and money will be deducted from your amount only when a user clicks on your ads.

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